Fungus Face

If you pay attention to television commercials you may have noticed Aveeno skin products advertising mushrooms as a main ingredient in their line of Active Naturals Positively Ageless Lifting and Firming Night Cream.

Their website features 5 of these "active naturals" and some of the benefits they provide.

*Soy - Improves skin texture, Visibly diminishes brown spots, Evens blotchiness...

*Feverfew - Soothes irritation, Reduces redness

*Oats - Relieves dry skin, Soothes itchy irritated skin

*Lavender, Chamomile and Ylang-Ylang - Soothes, Calms, Relaxes

and Shiitake Mushrooms... well, except they call it *Natural Shiitake. And they are not including the benefits yet, as a "coming soon" banner has been there since I first looked last week. (I can just see a bunch of people crowded around a table trying to decide what the best wording should be.)

Which is not to say there aren't a lot of healthy benefits to fungi... but this is one of the first I can recall being advertised on such a wide scale. You can even request a free sample, though I'm not sure sure if you'll receive the shiitake variety or not.

Good for you Aveeno! Mushrooms are one step closer to taking over the world. One face at a time.